Newcastle Brown Ale: Sanjay

Newcastle's online videos, via Vitro, San Diego titled "The Favorite" and "Sanjay," bring life to humorous, dark scenarios and allow the sharing of a Newcastle to break the tension, showcasing how the brand always looks at the lighter side of every situation. The new tagline "The lighter side of dark" pays off the unexpected change in attitude and highlights Newcastle Brown Ale's key point of difference; a dark beer that's easy to drink.