Print ad: WWF: Ice

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Leo Burnett Sydney have collaborated with the renowned English poet,
David Harsent and his son, photographer Simon Harsent, on a new series
of work for the World Wildlife Fund (WWF).

Titled ‘Fragile Beauty’, the three radio and three press and outdoor
executions (Ocean, Ice Field, and Rainforest), remind people of the
fragile beauty of the world around them and encourage them to have a
more conservational perspective. To convey the aesthetic beauty of
these settings in radio, three poems were written by David Harsent
bringing to life the feeling someone would get from actually being
there, and providing a sombre warning for the consequences of
inaction.