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James Ready Beer is always doing what it can to help people afford more beer. This year James Ready invented billboard coupons, a way for people to save money on like necessities … read morelike food, dry cleaning and grooming to have more money to buy James Ready Beer. By partnering with local retailers, we created a program that allowed people to take a picture of our billboard, show the picture to the corresponding retailer and receive savings on selected products and services. Saving money meant more beer money. Leo Burnett, Toronto created offers that our drinkers would find useful but that were also in tune with the J.R. brand tone.
read less...Print Producer:Gladys Bachand
Account Director: Natasha Dagenais
Group Account Director: David Buckspan
Account Executive: Jordan Lane
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