WWF: WWF Forest Wild

El Niño Southern Oscillation and global warming caused long lasting droughts and one of the worst summers in Colombian history. 69.279 hectares of native forests burned down.
95% of forest fires were human-caused, 5% occurred by natural causes. All campers and forest reservations visitors were handed out an invitation. They would be startled upon opening it because a printed image of a forest ignited as soon as the mailer designed Ogilvy & Mather Bogota was pulled out from the envelope.