Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...
Top 6: May 26th 2010
Interactive

Google: Pacman 30th Anniversary

Top 6: May 26th 2010
It's not a banner, an app or a cool interactive thingy. It's Google's logo that turned into the game we once grew up with - Pacman. To celebrate the 30th anniversary of Pac-Man, Google has created the first-ever interactive and playable doodle, or custom home page logo.

For years, Google has produced its so-called doodles for all kinds of holidays and special occasions, from Valentine's Day to the Fourth of July to Mother's Day and many others. In each case, the Google Doodle team works on a special logo that appears on the search engine's home page.

But a few months ago, when the team discovered that May 22 would be the 30th anniversary of the release of Pac-Man in Japan--it was actually called Puck Man, but that name was rejected in the United States because of the propensity of the "P" to chip and look like an "F"--they knew they had to do something extra special.

"When we became aware of the...anniversary," said Ryan Germick, a member of the Google Doodle team, "we thought it would be awesome to create not only something that references Pac-Man on the home page, but also something playable."

Until now, the most interactive of the logos had been one last Halloween that users could click to see more candy, and another for Isaac Newton's birthday that dropped apples. But for the Pac-Man celebration (see video below), Google has pulled out all the stops and has built, from scratch, a fully-playable version of the game, complete with 255 levels and re-created (but authentic) sounds and graphics. And unlike most of the special logos, which disappear off the home page--but are available in perpetuity in the archives--when the day is over, the Pac-Man doodle will stay up for 48 hours.

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news