 |
Tv
MINI: MINI ACADEMY FOR FAST LEARNERS
This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Fifty years ago, the majority of the Chinese population were riding bicycles. But now it´s becoming THE global player and everybody there loves "bigger, bolder and better". SUV´s and limousines are the cars of choice and the MINI is actually called "the Mistress car." So how do you teach the Chinese consumer, that MINI has been around for 50 years and has a legacy of races won, pop culture and lifestyle? Interone BBDO/Beijing sent the consumers back to school. Literally.
Online Concept: Related |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
