Nike: Write the Future

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• Category Clothing & footwear
• Client Nike
• Agency Wieden + Kennedy, Amsterdam
• Production Independent Films London / Anonymous Content
• Country Netherlands
• Uploaded 26 May, 2010

Credits

• 
  Director
  Alejandro Gonzalez Inarritu
• 
  Executive Creative Director
  Jeff Kling
• 
  Creative Director
  Mark Bernath
• 
  Creative Director
  Eric Quennoy
• 
  Creative
  Freddie Powell
• 
  Creative
  Stuart Harkness
• 
  Head of Broadcast
  Erik Verheijen

Other credits

Executive Producer: Jani Guest / Richard Packer / Dave Morrison

Line Producer: Dom Freeman / Dougal Meese

Director of Photography: Emmanuel Lubezki (aka Chivo)

2nd unit Director: Pablo Casacuberta

Special 2nd unit Directors: Daniel Ben-Mayor / Rodrigo Prieto

Special 2nd unit Dir. of Photography: Janusz Kaminski



EDITORIAL

Editorial Company: Work Post, London; addl editing by Mirrione, Los Angeles

Editor: Rich Orrick / Ben Jordan / Stephen Mirrione

Post Executive Producer: Jane Dilworth (Work Post)



VFX

VFX Company: The Mill, London and New York

VFX 3d and 2d Artists: Neil Davies / Tom Busel

Telecine Artist: Seamus O’Kane

VFX Exec Producer: Stephen Venning

VFX producers: Matt Williiams / Allison Cain



MUSIC + SOUND DESIGN

Song bed of spot: Hocus Pocus by Focus

Music remix: Massive Music Amsterdam

Sound Designer: Phaze UK, Grand Central Studios London

Song within spot C’e Cannavaro: C’e Cannavaro by Toolbox Amsterdam, performed by Bobby Solo

Producer C’e Cannavaro: Michael Kneebone / Rick Chant / Elissa Singstock / Olivier Klonhammer

Lyrics: Carlo Cavallone



MIX

Mix Company: Grand Central Studios London

Mixer: Raja Sehgal



Account Team: Gene Willis / Jordi Pont / David Anson / Marco Palermo



Enrico Balleri, Global Football Advertising Director / Colin Leary, Global Football Advertising Manager