Euro RSCG London have launched the global Dulux ‘Let’s colour’ campaign this weekend – with a TV execution that celebrates a series of community painting events - called ‘Dulux Walls’… read more.
The campaign film, directed by award winning Adam Berg, is a celebration of the ‘Let’s colour project’ and launches online with a 120 second version. It highlights the journey of colour across the world as people and colour combine to regenerate public and private spaces.
This is a global activation idea centred on a series of painting events around the world. Each community was engaged to transfer dull and grey spaces into something more interesting using Dulux colour paint. Each event was filmed for the TV execution and further events are scheduled to take place around the world in the near future as part of Dulux’s ambition to ‘add colour to people’s lives’.
The campaign is the first of its kind and has attracted the attention of many blogs, cultural commentators and trend spotters.
Follow the journey at www.letscolourproject.com
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