TV ad: Scion: Reinvent The Wheels xD

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"Reinvent The Wheels" is a six-episode web-exclusive video series designed to give up-and-coming artists a chance to showcase their innovative ideas and build a car to further their creative craft while pushing the boundaries of self-expression. The series lives online at www.ReinventTheWheels.com and is also available via a mobile application, via many social networking sites and an embeddable Facebook application. The latest TV spots feature time-lapse presentations of the show's finalists' custom creations being built during the series.