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Progressive Direct: Value for money
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Progressive, a US Fortune 500 company launches into Australia with their total online car insurance.Corinne Grant and a large Irish wolfhound named Bryan bring a light-hearted, humorous approach to the McCann Erickson Melbourne campaign of 3 TVCs, radio, press and online.The campaign message is car insurance made simple online. Each spot highlights Progressive Direct’s points of difference, their free pet injury cover, multiple car policies and great value for money.
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