Pobre Juan: True Argentine

The film from BorhiErh/ Lowe Sao Paulo shows several things inside the restaurant, ranging from a plate of meat to a no-smoking sign stuck on the wall. A voice-over accompanies these scenes saying, for each thing appearing, that it's the world's best: World's best meat, best wine in the world, best no-smoking sign in the world and so on. Signature is the concept: a true Argentine.