TV ad: Commonwealth Bank of Australia: Goals

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In these :15 spots conceived by Goodby, Silverstein & Partners, San Francisco, and directed by animation studio Nathan Love in New York, simple animated worlds showcasing Commonwealth Bank of Australia's signature colors and its "Determined to be different" theme are presented, featuring iconic structures made of paper, representing important personal and business investments, goals and resolutions, which transform from one to the other in origami style.

Credits

Director
Nathan Love
Creative Director
Joe Burrascano
Art Director
Morgan Schweitzer
Agency Producer
Barbro Eddy

Other credits

Executive Producer: Mike Harry

Producer: Derrick Huang

Project Lead: Frank Naranjo

3D Animation Lead: Ryan Moran

3D Animators ("Resolutions"): David Han, Eric Bribiesca

2D Animators: Matt Lee ("Resolutions" only), Steig Retlin

Rigging: Vadim Kiyaev

Lighting & Rendering Lead: Denis Kozyrev

Texture/Lighting/Composite Artists: Denis Kozyrev, Richard Kim

Pipeline TDs: Stephen Mackenzie, Jesse Clemens

Modeling ("Goals"): Denis Kozyrev, Arsen Arzumanyan

Modeling ("Resolutions"): Youngmin Kim

Editing / After Effects: Kristjan Zaklynsky

Music:

"Goals": Swamp Samba by Shawn Lee's Ping Ping Orchestra

"Resolutions": Courtesy of Getty Music

Final Mix Company: One Union Recording

City/State: San Francisco, CA

Mixers: Eben Carr and Andy Greenberg

Voiceover Company: RMK Voice Productions

City/State: North Sydney, NSW

Voiceover Artist: Andrew Carlton

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Commonwealth Bank of Australia: Goals

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Commonwealth Bank of Australia: Goals

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