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Djuice: Djuice - JOIN
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Djuice is the first Hungarian mobile operator which exclusively targets 15 to 26 year olds. In 2009, Leo Burnett Budapest created an integrated campaign to promote Djuice's competitive tariffs on calls, sms, mail and internet.The idea: "You can reach anyone through 6 people". The main character wants to attend to a concert of his favourite band, The Kolin. And Djuice is there to help him...The execution: "Djuice JOIN"
YouTube interactive channel: http://www.youtube.com/user/KolinFAN Online animation: http://djuicejoin.demo.carnationgroup.com
Digital agency: Carnation |
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