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Outdoor

Cholula Hot Sauce: Ark


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Condiment advertising often focuses on making great food taste even better. Cholula recognizes that more often than not, most of us are only capable of average fare.
What we need is a sauce that rescues our average cooking, and take it to new gastronomic heights. A sauce that adds more value than regular sauces do.
These ads from JWT Singapore turn "rescuing food" into a visual pun, depicting the Cholula Hot Sauce bottle rescuing animals from perilous situations.
Credits Other credits

Neo Kian Heng (Production Manager)

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