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Top 6: June 9th 2010
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New Balance: Snail
Top 6: June 9th 2010
To demonstrate the soft cushioning abilities of New Balance Abzorb technology, we designed clean, simple posters with an insight that runners could relate to. In this case, JWT Singapore featured the little creatures they encounter daily. The challenge was to incorporate them into the design and demonstrate the product benefit at the same time.
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