Maxis: Frank Lampard

Maxis is much more than just the main broadcast sponsor of the 2010 FIFA World Cup in Malaysia. They have also developed a range of new product and services to let fans experience the tournament live on mobile and broadband. Allowing fans to watch every match, celebrate every goal, and live every moment.
Maxis is set to make the whole World cup experience feel bigger than never before.

To celebrate Maxis’ continued commitment to the game of football, both for this world cup, and beyond, Ogilvy & Mather Malaysia have developed a new campaign using the heroes that mean the most to Malaysian fans.

On TV, on billboards, in print and online people will see and hear stories from some of the greatest names in Malaysia football, and from two of the biggest stars in modern game. From Dato’ Soh Chin Aun to Lionel Messi, everyone will learn of all their finest moments, and how everything they have achieved has been a result of their dedication to the spot. The message is that they, like Maxis, is Committed to the Game.