TV ad: GMC: Build: 30

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Building on their reputation as one of the top design, animation and CG studios, Asylum has created an epic :30 introducing GMC's new Sierra HD pickup truck. The ad, which is part of the new Sierra Heavy Duty launch campaign via Leo Burnett airs during the NBA Finals on ABC.

Category Automotive
Client GMC
Agency Leo Burnett
Production asylum
Country United States of America
Uploaded 16 June, 2010

Other credits

Client: GMC

Spots Title: Build :30

Air Date: June 2010, NBA Finals

Agency: Leo Burnett

Worldwide ECD: Peter McHugh

CD: Chad M. Laughlin

Sr. Writer: David Charlton

Sr. Art Director: Diane Schomer

EP: Jennie Hochthanner

Senior Producer: Mark Nicholas

VFX/Production Company: Asylum

Director: Fred Raimondi

EP: Michael Pardee

Producer: Ryan Meredith

Bidding Producer: Cassandra Khavari

Coordinator: Emily Avoujageli

Animation Director: Piotr Karwas

CG Producer: Jeff Werner

Lead Compositor: Rob Trent

Compositing: Miles Esmiller, Katrina Salicrup

3D Animation: Michael Shelton, Michael Warner, Larry White, Alfonso Alpuerto

Lead Lighter: Aaron Vest

Lighter(s): Eric Pender, Yamashita Yurichiro

Rigging: Briana Hamilton, Rick Grandy

Lead Modeler: Greg Stuhl

Modeling: Lersak Bunupuradah, Hai Nguyen, Chad Fehmie, Julian Sarmiento

Textures: John Hart

Conceptual Designer: Jeff Julian

Design: Michael Tello, Joseph Mullen

Tracking: Tom Stanton, Apirak Kamjan

GMC: Build: 30

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