Vivo: 1284

Exclusively for the Internet, the agency Y&R Brazil has just aired a film with Pelé, one of the greatest players in Brazilian soccer. In the fiction, King Pelé, as he is known, fulfills his dream of scoring the last goal in his career for the Brazilian Team. The action is part of the communication efforts of Vivo, leader in the Brazilian mobile telecommunication market since it was created in April 2003, focusing on the World Cup. The operator, official Brazilian-Team sponsor, invested in a multidisciplinary communication platform.