Heineken: Pletterpet

We open on a shot of soccer supporters in the stands at a local South African soccer match in the 1970s. An overzealous supporter loses his grip on his Heineken and we see the bottle bouncing on the heads of unsuspecting supporters, including that of our main character Alfred Baloyi. Following on from this experience, Baloyi goes on to develop the 'Makarapa' - a uniquely South African decorative soccer hat made out of a regular protective hard-hat. Finally we see an older Baloyi in present day South Africa at a World Cup Soccer game where the South African supporters are all wearing Makarapas. As Baloyi claims the Makarapa is exclusive only to South Africa he is interrupted by a Dutch supporter wearing a bright orange Makarapa. We cut to a shot of the Dutch supporters who are all wearing Makarapas decorated in the traditional Dutch colours.