EuroMillions: Paintball

The campaign from AMV BBDO London features a group of friends taking part in a paintball contest on a remote tropical island, and is an evolution from the successful, long-running ‘EuroMillions pinball’ ads. While still highlighting the amazing Jackpots that can be won on the game, the new campaign moves the narrative of EuroMilions on to sharing – specifically, how fantastic it would be to share a big EuroMillions win with others.