Gatorade: Chase

Gatorade is launching an integrated campaign with AMV BBDO to supporting its current sports rewards promotion. The campaign targets sports-drinks users via online video, print, outdoor, in-gym media, and digital display (all through Mindshare UK), and urges UK consumers to ‘look after their bottle’. Featuring Victoria Pendleton, the recently signed leading GB female sprint cyclist, the campaign carries a cycling prominence and aims to create further awareness and interaction with the 2010 on-pack points promotion; set to run until the end of the year.