McDonald's: Weather

HLA director Simon Ratigan and Leo Burnett London have joined forces to create a stunning new McDonald’s campaign to honour the British weather.

The ad features graphical weather icons interacting with the real world, and was filmed on location in Derbyshire, Cumbria and Staffordshire at farms which supply McDonald's with their produce.
By visually celebrating our erratic, unpredictable weather conditions, Ratigan conveys the important role the climate plays on British and Irish farms.