Pacific Blue Cross Health Insurance: "Bike Path"

It is extremely important to obtain health insurance coverage before you get sick or hurt. The goal of this campaign from DDB Canada is to encourage people to consider health insurance coverage from Pacific Blue Cross before a dangerous situation presents itself, because in the seconds before an injury occurs, it is too late to get coverage.


A few words from the creatives: We wanted to give viewers the sense that an accident can happen anywhere, at any time. We tried to pick locations where an accident waiting to happen was evident. At that moment it might not be your life flashing before your eyes. More likely it’s the realization that you should have got insurance.