Outdoor ad: Canadian Tourism Commission: Interactive Twitter-Based Murals

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Top 6: July 14th 2010

The storescapes created by DDB, Vancouver harness the power of Twitter and bring to the street what is being said and uploaded about Canada. This conversation is powered by real people and is happening in real time. In appearance, the art direction evokes an online cloud. Images and tweets of Canada appear across the vinyl and this is mimicked on the digital part of the screen, which is interactive. The consumer who engages the screen can touch images and read the associated tweet.

Client Canadian Tourism Commission
Agency DDB Vancouver
Country Canada
Uploaded 9 July, 2010

Credits

Creative Director
Dean Lee

Other credits

Digital Creative Director: Josh Fehr

Creative Technologist: James Chutter

Copywriter: Kevin Rathgeber, Cam Warden

Art Director: Brandon Thomas, Murray Falconer

Account Manager(s): Bryce Sparks, Geoff Wilton

Designer: Brandon Thomas, Murray Falconer, Ellie Moon

Developer(s): Justin Macleod , InWindow Outdoor

Digital Producer: Zerlina Chan

Print Producer: Gayle Robson

Community Cultivation: Chris Walts

Canadian Tourism Commission: Interactive Twitter-Based Murals

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Canadian Tourism Commission: Interactive Twitter-Based Murals

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