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Schweppes: Bar
There exists a consumer who has tasted schweppes and refuses to mix anything else with his alcohol. Because once you come to learn about the best that mixers have to offer, nothing else is good enough. Using that set as our archetype, we escort the uninitiated into the Schweppes way of life.Ogilvy & Mather, New Delhi introduce a language spoken by those who are in the know and 'with it' and encourage the rest to learn it and join the club.
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