Top 6: July 21st 2010
Interactive
Adidas: Match TrackerTop 6: July 21st 2010
Adidas Match Tracker via 180 / Riot Amsterdam succeeds in demonstrating the incredibly rich and detailed dataset that is generated during each single international soccer game. Each meaningful event, such as each pass, each shot, each block or each goal, has been tracked and recorded for the full 90 minutes of a typical match. The Match Tracker thus provides sports statistics enthusiasts and data addicts alike the power to explore and analyze a match from a completely different perspective.
An interactive timeline at the bottom of the screens allows users to select or animate a specific timespan. Filters can be set between "blocked" or "off target" shots, "successful" and "unsuccessful" passes, "successful" and "unsuccessful" tackles, and of course goals. Views can be varied between a dual-tone heatmap and a pass-centric representation, while specific players can be filtered and compared.
Digital Production Company: Group 94 |
The Best Ad JobsRetrieving latest jobs
advertising news |