Interactive ad: Shanti Home: Home page

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Top 6: July 28th 2010

Shanti home is an organization that gives shelter to youths and keeps them off the street. They need additional funding to continue their actions, but people aren't quick to open their wallets. So agency Twisted Israel built a website using a popular search engine and asked for just one thing make this website your homepage. People could continue surfing the net and donate regularly by simply clicking on the sponsored links. The agency were simply selling add space using the old "pay-per-click" formula with the proceeds going directly to "Shanti home".