USaver Reach: Skater

UBank is targeting young spenders with an online video campaign by Three Drunk Monkeys.

18 to 29-year-olds are known for being good at spending but not so good at saving – which is why UBank is encouraging this age group to “Live fast, save young” with a new product, USaver Reach.

The new high-interest savings account aims to help this young audience achieve their savings goals by getting into good money management habits early in life.

The "Skater" video reminds the target audience that their sporting heroes are also money-savvy.