Cancer Research UK: Giving News

CANCER RESEARCH UK HIGHLIGHTS THE IMPACT OF ‘GIVING NEWS’New campaign to feature real cancer doctors for the first time alongside patients and survivorsON 12TH July Cancer Research UK is launching a new brand advertising campaign which for the first time will feature real doctors funded by the charity alongside cancer patients and survivors.
The integrated campaign aims to demonstrate the progress being made by Cancer Research UK in beating the disease, while highlighting the need for ongoing support.
Developed with AMV BBDO, London ‘Giving News’ will examine a cancer diagnosis from the perspective of both the clinician and the patient with a series of talking heads direct to camera. It shows how through the advances in cancer research made by clinicians such as those featured in the ad, many patients beat their cancer Yet the ad also features a patient whose outcome is less certain to highlight that there is still much to be done in the fight against the disease The 30 second brand ad will air for six weeks. The campaign also includes radio, digital , direct response TV, direct mail and PR activity, and will be featured in Cancer Research UK’s 600 high street shops.