Outdoor ad: International Spy Museum: Hidden Messages

This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.

Spies are everywhere (just check the recent headlines), and in the world of espionage, an umbrella can be a pistol, a pen can be a microphone and that quiet kid at Starbucks? KGB informant. Nothing is what it seems. Red Tettemer Philadelphia created two complementary campaigns - "Hidden Messages" and "Deep Cover" - to invite the public to look through the eyes of a spy and question the seemingly normal world around them. Each execution includes a Text2Go call to action that encourages pedestrians to solve puzzles and uncover the real truth behind the double agent’s various disguises. Staying true to the mysterious Spy brand, there is no revealed incentive until the pedestrian sends a text. The truth is then uncovered and the user is surprised with a coupon for the Spy Museum.