Interactive ad: Old Spice: Questions

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Wieden + Kennedy, Portland has launched an interactive Twitter campaign with the Old Spice frontman Isaiah Mustafa, responding with quick turn-around short video clips posted on the Old Spice YouTube channel to real time requests from media outlets like the Huffington Post and the Ellen Show as well as individuals.

Category Cosmetics & toiletries
URL http://twitter.com/oldspice
Client Old Spice
Agency Wieden + Kennedy
Production Don't Act Big
Country United States of America
Uploaded 14 July, 2010

Credits

Executive Creative Director
Mark Fitzloff
Executive Creative Director
Susan Hoffman
CD/Copywriter
Eric Baldwin
CD/Copywriter
Jason Bagley
Copywriter
Eric Kallman
Copywriter
Craig Allen

Other credits

Interactive Producer: Ann-Marie Harbour

Global Integrated Creative Director: Iain Tait

Developer: Trent Johnson

Developer: John Cohoon

Digital Strategy: Dean McBeth

Digital Strategy: Josh Millrod

Director of Interactive Production: Cheryl Nordin

Production Company: Dont Act Big

Executive Producer: Emily Fincher

Line Producer: Bernadette Spear

Editorial Company: Kamp Grizzly

Talent: Isaiah Mustafa

Old Spice: Questions

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Old Spice: Questions

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