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Dunkin' Donuts: Mission Fresh
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The Mission Fresh Graffiti Project is Dunkin' Donuts new integrated marketing campaign from Hill Holiday, Boston designed to promote it's fresh coffee through fresh forms of street art and creative expression. The campaign was kicked off with the hanging of a massive, freshly painted street art mural in Times Square, New York City. The 60' by 40' mural is thought to be the tallest street art paste-up ever made. A website, missionfresh.com, brings together a series of web-based films that take visitors behind the scenes of the massive street art endeavor. Visitors can also access an online graffiti paint app to create their own Dunkin' Donuts street art. A collage of the user generated online art was later assembled into a series of freshly made wild postings. The project was well received by members of the street art community and can also be found virally on the web via blogs and other social networking hubs such as YouTube, Facebook and Flickr.
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