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Interactive
Vextini: Vextini AR Case Study Video
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Bos, Toronto & Vincor Canada have just launched a new Augmented Reality campaign for VEXTINI that shows people what they might be missing if they’re spending too much time mixing drinks. Integrated production was done by Lollipop, Toronto.VEXTINI is a new pre-mixed vodka martini from Vincor Canada available in three flavours: Pink Bikini-tini, Sicilian Kiss and Lights, Camera, Cosmo! “This product is all about ease of making the perfect martini and embracing martini culture, which clearly includes socializing with friends and family.” Says Nadine Iacocca, Director of Marketing, Spirits & Refreshment.
“This insight was the spark for the campaign,” affirms Gary Watson, Co-Creative Director at Bos Toronto. “It’s terrible when you miss a great story or bit of gossip at a party. And if you’re stuck in the kitchen making martinis the old-fashioned way, it’s bound to happen.” The VEXTINI campaign includes out-of-home and an interactive print ad that includes an Augmented Reality code. The print ad shows a group of women laughing and pointing at something that’s hidden by the AR code. When the person holds the ad up to their webcam, it unlocks a video scenario that plays out on the page being held in the person’s hand. “There’s only so much you can do in a regular print ad,” says Chad Borlase, Co-Creative Director at Bos Toronto. “Using AR to deliver interactive videos gave us the opportunity to deliver some really crazy scenes.” There are three separate AR codes that initiate three different edgy scenarios including a brawny lumberjack who crashes through a wall to chop some wood for the fireplace, a female mummy that extols the merits of good moisturizing and a pirate that appears from inside a chest to help take care of a bit of leg stubble. The campaign runs throughout the summer at vextini.ca/whathappened.
Digital Production: Lollipop, Toronto |
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