Interactive ad: Unknown: Life Before Death

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XM-Asia, Singapore and Singapore philanthropic house, Lien Foundation have launched the website, www.lifebeforedeath.com, aimed to de-mystify the taboos surrounding the topic of death as well as educate people via the world’s first-ever global Quality of Death (QOD) index.
Working with the Economist Intelligence Unit, Qeren Communications and creative consultant, Remesh Panicker as partners, the site uses three social applications to raise awareness about the concept of death, encourages visitors to share their opinions with their communities, and then delves into the survey findings that rank the Quality of Death across 40 countries, based on a specific set of indicators.