Use Only What You Need: Picasso reused canvasses too

With the recession still lingering fresh in consumers’ minds, frugality is en vogue like never before. But rather than use a highfalutin phrase like “Frugality is en vogue” to rally Denverites, Sukle Advertising & Design, Denver went with “Waste is out” to spearhead this summer’s Denver Water conservation campaign.


To demonstrate the proposition and lead by example, we reused old billboards and placed a thin vinyl snipe over the existing art, using only 8% of the vinyl that a newly printed board would. Of course, we couldn’t have pulled it off without the help of Anthony’s Pizza, Fairmount Cemetery, Qdoba, Steamboat Ski Resort and our amigos at Cultivator and Xuma Communications. Thanks for helping us use only what we need, y’all.