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Illinois Lottery: Discovery
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The spot shows a group of scientists conducting an experiment in a super high tech, secret research facility. Sparks fly in a sealed chamber as a pair of robotic arms attempts to create an energetic reaction between levitating lotto balls representing the two games. A tremendous explosion ensues resulting in a jet stream of currency that shoots up through the roof of the facility and cascades onto the surrounding countryside. The tagline reads, “Life changing jackpots. Four days a week.”Agency: Energy BBDO, Chicago
POST:Filmworkers, Chicago. Tyler Roth, Colorist; Rob Churchill, VFX Supervisor/Lead Compositor; Rick Thompson, Inferno Artist/Motion Graphics Designer; Justin Winkler, Flame Artist/Smoke Editor; Charlie Peterson, CGI Artist; Linas Jodwalis, CGI Artist/Compositor; Mary O'Gara, Executive Producer. Related |
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