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Top 6: August 11th 2010
Interactive
V Isokinetic: Pomparkour
Top 6: August 11th 2010
To launch V Isokinetic Colenso BBDO Aucklabs created an extreme urban sport called Pomparkour. Pomparkour has elements of Parkour, Free Running, Pompier, and 'Hakenleitersteigen', a European event started by fireman who climb building faces with ladders at speed. Those that practice Pomparkour use a ladder specially designed and constructed with a large hook at one end. This allows them to grip rails, windows and ledges as they traverse and scale high buildings through the city.
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