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In the :30 second spot created by McCann Erickson San Francisco Dr. Dre plays the role of a surgeon, inserting Beats Audio technology into HP laptops to create a superior music listening experience.
Other credits
AGENCY:
McCann Erickson
EVP, Executive Creative Director, North America: Curt Detweiler
SVP, Executive Creative Director: Brad Cohn
Copywriter: Ryan Hartsfield
Art Director: Tim Stier
Dir. Of Broadcast Production: Vince Genovese
Senior Broadcast Producer: Annie Uzdavinis
Integrated Producer: Summer Oram
SVP, Group Account Director: Emily Ketchen
VP, Account Director: Catherine Shattuck
Management Supervisor: Courtney Billingsley
Planning Director: Reema Vyas
Senior Account Planner: Jonathan Liew
Production Company:
LITTLE MINX
Los Angeles, CA
Director: Ben Mor
Director of Photography: Chris Soos
President: Rhea Scott
Executive Producer: Kim Dellara
Line Producer: Tomer Devito
Editorial:
FINAL CUT -- SANTA MONICA
Santa Monica, CA
Editor: JD Smyth
Asst. Editor Peter O’Donovan
Executive Producer: Saima Awan
Producer: Jennifer Miller
Visual Effects and Finishing:
A52
Santa Monica, CA
VFX Supervisor: Andy McKenna
CG Supervisor: Christopher Janney
2D VFX Artists: Andy McKenna, Andy Barrios, Joy Tiernan
3D Artists: Christopher Janney, Max Ulichney Kiel Figgins, John Tumlin, Greg Gangemi, Than Lane, Joe Paniagua
Designers: Chris Sanchez, Henry DeLeon
2D Artists: David Do, Steven Do, JY Kim
Roto Artists: Cathy Shaw, Robert Shaw, James Buongiorno
Executive Producer: Jennifer Sofio Hall
Producer: Heather Johann
Sound Design:
MACHINE HEAD
Santa Monica, CA
Creative Director: Stephen Dewey
Executive Producer: Patty Chow Dewey
Mix:
Lime
Santa Monica, CA
Mixer: Sam Casas
Asst. Mixer: Jeff Malen
Executive Producer: Jessica Locke
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