Print ad: PRIME TV: I AM VAMPIRE

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To launch Season 3 of the HBO series True Blood, DRAFTFCB Auckland created the ‘I Am Vampire’ website. We invited fans of the show to visit, register themselves as vampires and tell their story. We then created a full-page press ad, listed all the names of our registered vampires and wrote customised birth/death notices for them. Each of the names were actual fans -or freshly turned fang bangers- who, much to their delight, discovered their sinister new identity in the national newspaper.