Print ad: AMI, The 15th X-ray Recycling Campaign: Staircase

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Since 15 years ago, AMI (International Medical Assistance) request the people for donating their old X-rays (with more than 5 years and without medical value) instead of money. This recycle of the X-ray's provide silver, and, of course, the silver provide money that is used to help AMI to support humanitarian aid and several medical missions around the world. Agency: Y&R Adelaide

Client AMI, International Medical Assistance
Agency Y&R Adelaide
Country Portugal
Uploaded 5 August, 2010

Credits

Creative Director/ AD / copywriter
Judite Mota
Creative Director/ art director
Pedro Ferreira
Photographer
Fred Van Zeller
Account manager
Isabel Gonçalves

AMI, The 15th X-ray Recycling Campaign: Staircase

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