Staples: Bad Sweater

The horror! The horror! Of picking out a sweater and wearing it back to school. Only to find that the entire world (including amphibians) has the same idea. Self pity and embarrassment are the defining moods of adolescence. And Staples via MacLaren McCann, Toronto wanted to make them their own. Because compared to the diabolical world of back to school fashion, back to school supplies are dead simple. At least, they are at Staples .