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chef boyardee: Chef Boyardee "Soldier"


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Following on the heels of its successful sister spot "Blankey", the new spot from Venables, Bell & Partners, San Francisco for Chef Boyardee titled "Soldier" makes the viewer stand to attention as a toy soldier reprimands his youthful former owner for having abandoned the soldier in a bush outside for several years as the boy has grown up - even as he has continued to eat Chef Boyardee.

MPC Los Angeles created the visuals for the tiny-but-terrifying toy soldier.
Credits Other credits

Client: ConAgra/Chef Boyardee

Agency: Venables, Bell & Partners

Creative Director: Paul Venables

Associate Creative Director: Tom Scharpf

Copywriters: Crockett Jeffers, Brad Phifer

Art Director: Will Geddes

Director of Integrated Production: Craig Allen

Producer: Kacey Hart



Production Company: Epoch Films, bicoastal

Director: Matt Aselton

DP: Toby Irwin

Executive Producer: Lisa Margulis

Producer: Marc Marrie



Editorial: Arcade Edit, Los Angeles

Editor: Geoff Hounsell

Assistant Editor: Will Hasell

Post Producer: Ali Reed



Visual Effects: MPC Los Angeles

VFX Producer: Eric McCasline

Lead 3D Artists: Daniel marsh

Lead Compositor: Ryan Knowles

3D Artist: Fred Durand

Smoke Artist: Adam Frazier

Compositor: Brinton Jaecks



Audio: Lime Studios

Mixer: Rohan Young

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