Above5: Burger

To encourage patients suffering from acidity to eat healthy RK Swamy BBDO India devised a strategy and print ads.
The target audiences were people visiting gastroenterologists. It could be the patients themselves as well as their family and friends accompanying them.
We wanted to communicate the benefits of healthy eating to prevent acidity. Educating people on how easy it was to make healthy food a part of their routine and regular diet, which to a large extent consists of a lot of acidity causing food, was a positive approach.