TV ad: Haier: Haier- Pregnant movies

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Haier’s target audience don’t care about whiteware. Why would they spend loads on an expensive, fancy washing machine, when they can’t afford expensive, fancy clothes? TV spots by Colenso BBDO Auckland
They’d prefer to be spending money on the things they actually enjoy and feel passionate about. Like life.
And a dishwasher ain’t life.
We demonstrated this by recruiting unsuspecting people to tell us about what they like to spend their money on. What makes them happy. These ads are unscripted and perfectly demonstrate the insight the campaign was launched to leverage.