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Interactive
Shalmor Avnon Amichay Y&R Interactive: Wanted: Source MonkeysThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
The brief:Find a new digital programmer for our Agency without going over mountains of irrelevant CVs. We wanted to make sure we reached our target audience – programmers.
The insight:Shalmor Avnon Amichay Y&R Interactive Tel Aviv decided to speak to programmers in the language they understand best – programming and source codes, and in a place only they visit – site source code pages.The solution:We placed ASCII coded "wanted" ads on site source codes. This way we filtered irrelevant audiences. Programmers who were alert and paid attention to the details found our ads and contact e-mail and sent us their CVs.
Project Manager: Amichay Katan |
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