To shift Martell VSOP from a brand that showcases success to a brand that enables success TBWA Singapore created this outdoor installation.
SOLUTION
We created an integrated … read morecampaign that challenged Singapore to come up with a business idea good enough to fill The Space. The winner received The Space rent-free for six months to grow their new business.
CAMPAIGN RESULTS
60 111 followers on Twitter.
29 442 fans on Facebook.
2,068,594 total unique views for all social media, blogs and forums.
26.3 million Google search listings for “ultimate start up space”.
40% increase in search traffic for Martell.
$530 000 in free PR.
And 1 new business owner.
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