Outdoor ad: Martell: Ultimate Start-Up Space

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Top 6: September 1st 2010

To shift Martell VSOP from a brand that showcases success to a brand that enables success TBWA Singapore created this outdoor installation.

SOLUTION
We created an integrated campaign that challenged Singapore to come up with a business idea good enough to fill The Space. The winner received The Space rent-free for six months to grow their new business.

CAMPAIGN RESULTS
60 111 followers on Twitter.
29 442 fans on Facebook.
2,068,594 total unique views for all social media, blogs and forums.
26.3 million Google search listings for “ultimate start up space”.
40% increase in search traffic for Martell.
$530 000 in free PR.
And 1 new business owner.

Category Drinks, alcoholic
Client Martell VSOP
Agency TBWA\ SIngapore
Country Singapore
Uploaded 24 August, 2010

Credits

Executive Creative Director
Harry
Executive Creative Director
Gary Steele
Executive Creative Director
Gary Steele
Producer
Sally Sim,
Art Director
Simon Chew,
Copywriter
Justine Lee,
Account manager
Jaclyn Lee,

Other credits

Client:Daren Ong, Liya Zhang, Paul-Robert Bouhier

Creative Directors: Hagan de Villiers, Gary Steele, Rupert Hancock

Art Directors: Simon Chew, Gary Steele, Jae Soh, Danny Teo

Copywriters: Justine Lee, Hagan de Villiers, Kestrel Lee

Designers: Simon Chew, Danny Teo, Aggie Jin

Digital Strategist: Kestrel Lee, Kaye Cheng

Developers: Tony Chew, Ben Williams

Marketing Analyst: Gabriel Song

Production Managers: Sally Sim, Allen Pattiselanno, Jessica Ong

Agency Producers: Haydn Evans, Sariyanti Sannie, Sam Cooper

Production Company, City: Expo AV, Singapore

Account Service: Jaclyn Lee, Bibiana Lee, Melanie Keppler, Christine Chionh

Music title & Artist: Take me out, Franz Ferdinand

Martell: Ultimate Start-Up Space

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Martell: Ultimate Start-Up Space

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