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Lenard's: Yoga

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Australian chicken retailer, Lenard's, is set to launch a new multi-channel, quirky marketing campaign via IdeaWorks, Sydney that provides an easy answer to the perennial question asked by every Australian family - 'What's for dinner?'

The $2 million campaign features a series of 'What's for dinner?' TVCs, as part of a multi-channel, integrated roll-out in print, online and in-store advertising campaign.
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General Manager: Peter Grasse

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