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Swatch & MTV: Playground
Swatch & MTV Playground is a global campaign connecting young adults in Europe, Asia and Latin America with Swatch's art heritage. Centred on Swatch's CreArt collection, the campaign invited artists to join a network associated with featured collaborations with world-renowned artists and designers through on-air, on-line and on the ground marketing, in events and exhibitions.
More than 50,000 artwork pieces were uploaded by visitors who joined the Playground community. 11,000 people attended on-the-ground events in Beijing, Shanghai, Tokyo, Seoul, Berlin, Athens, Luzern and Amsterdam.
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