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MTV VMA 2010: Justin Bieber Promo


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The famous MTV VMAs are just a few weeks away, a fact that will be a secret to no one thanks to a vibrant five-spot campaign color-graded by Smoke & Mirrors Colorist Ben Eagleton. Working direct-to-client with MTV, Eagleton expertly colored the challenging campaign, which mimics the look of various past eras with a funky mix of black-and-white, full color, and mixed footage. The campaign stars VMA nominees, presenters and performers: Nicki Minaj, Drake, Ke$ha, Eminem and Justin Bieber.
Other credits

Client: MTV

Spots Title(s): Justin Bieber Promo (featured), Drake Promo (featured), Ke$ha Promo (featured), Eminem Promo, Nicki Promo

Air Date: September 2010



Prod Company: MTV

Director: Jahai Brightly

EP: Amy Campbell

Producer: Kris Walter



Editorial Co: Final Cut

Editor: JD Smyth

Producer: Rana Martin



Grading: Smoke & Mirrors NY

Colorist: Ben Eagleton

Producer: Barbara Kontarovich

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