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Carlsberg: Carlsberg | Where's the Party? | Episode 2 Dancing
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Carlsberg has gone live with a new TV and internet campaign designed by Prime Group Sweden which is squarely aimed at young men who ‘want to know how to be popular at parties’. The campaign asks and answers these questions in a production that is based around a series of four entertaining TV vignettes. Each covers a different aspect of partying and projects the results of on-the-spot research into such essential pieces of partygoer knowledge as: how to look good, what is the best style of dancing if you want to make an impression with girls, awareness of what your body language is saying, and how to become good at flirting.
Concept Provider: Markus Larsson (United Minds – Prime Group) Related |
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